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Thursday, June 18th 2020

4:02 PM

Where The End Of The World Leads Fashion Part II : What We Can Do To Prepare

T he world has changed plenty since the pandemic and the economic disruption that accompanied it arrived. We know that it's far from over and yet history also has shown that it will eventually pass. When that happens, people will repeat history. They have so far; look at the resistance to protective measures that is occurring. On the whole, people are creatures of habit, despite the warnings. But this post is about what designers can do once we overcome this hurdle and embrace our new "normal".

The full embrace of technology is a must if one wants to survive, and the investments to technology plus the steady pace of transformative innovation assures us that being invested in technological innovation is the best step forward. This starts at the design studio and how it connects to the manufacturing floor. At the most, investing in the kind of technology that allows one to turn ideas into patterns and digitize their designs and archives is a must. Not only is this for archival purposes, it serves multiple uses. For one, the ease of transforming ideas into patterns without wasting resources on sampling. Programs incorporating drape are much more sophisticated and will certainly be more so in the coming years. Gaming and the rush to explore digitizing collections in lieu of IRL collection presentation coupled with measures supporting environmental concerns practically begs it at the moment, fueling resource investment. The other is in the name of frugality. It costs money to maintain storage for archived garment. Digitizing removes this responsibility, keeping the ideas...the DNA of the label... on the cloud, taking up no physical room. But there is another aspect besides expenditure management where having garment patterns digitized come into play.

Designers need to be ready for when technology catches up to produce on-demand clothing printing when this technology arrives in a more accessible format. While it may not be cost-effective to keep actual garments, keeping the ideas...the DNA of the label... can be put on the cloud, and that takes up no physical room (again, another cost-saving measure). This way, when the technology comes available, a designer will have their archive on demand for times when the public is more interested in retro fashion, and allows for hybridization of pieces as one feels ready to move forward with creativity. All of this can be achieved, as can on-the-ready for garment production, when one's ideas are on stand-by. Plug the ideas into the appropriate program that can work with the kind of technology that produces garments, and one has garments on demand. Some technology, such as knitting machines, already exist to embrace this approach. And while early experimental research into 3D clothing printing was shelved, this was only due to technological and material limitations. Processes explored such as the collaborative efforts between Stella McCartney, Adidas and Evrnu involving liquefying cotton. Ecological innovations support the kind of material development that can be repurposed to harmonize with additive printing processes. Couple this with the technology to spin-print garments and you have the kind of innovation that only needs digitized ideas to convert into garments. Having archives ready for conversion puts one at the forefront.

Another possible business out of this will be servers that carry multiple designer archives and allow for on demand printing in more remote locations. Not only does this serve more established labels, it can also support fledgling design companies and independents, even at the student level. Some new companies can carry student or fringe designer works, and not necessarily whole collections either, allowing those at eh start-up level to put themselves out there without having to produce actual garments. This opens the door to more innovation by opening the doors for a larger talent pool to contribute at a global scale without creating a huge carbon footprint, especially as more and more of retail is being done at a virtual level online. The likelihood of a new influencer at the level of Christian Dior, Cristobal Balenciaga, Martin Margiela or Alexander McQueen could be more likely (and more frequent) and in a more democratic fashion as technology becomes more accessible. Thus, we have more support for a new type of growth in the industry without the environmental consequences, given that it centers on its fully recyclable nature.

A whole new form of fashion industry awaits as these technologies merge and are fine-tunes by the incredible advancements that we are preparing for. The global preparation for a 5G platform to support the internet of things will herald the kind of connectivity that, harnessed properly, will elevate us in ways that will both address our concerns and meet our needs beyond our imagination. Hopefully we can get the rest of society to be as enthusiastic, and it would be a shame if it took devastating environmental repercussions from our wasteful carelessness to be the impetus. The current global tragedy that is our current reality can be, for those with vision and determination, a huge opportunity. It can be more accessible for those willing to collaborate to get there. We have the platforms and networks to do this. We just need you.

30 Say something....

Posted by Liliana:

Hello there, You've done an excellent job of giving ideas, something I'll
personally recommend to my friends in retail. I am sure they'll benefit from this post.

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Friday, April 2nd 2021 @ 3:14 AM

Posted by Ardis:

NFT!

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Sunday, March 28th 2021 @ 10:33 AM

Posted by Carlton:

You write some great ideas. The digitizing is something that I think we'll see more of, for sure.

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Sunday, March 21st 2021 @ 5:56 PM

Posted by Bonita:

I heard many fashion comp are doing alright and investing in digital everything. It's becoming a far different world.

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Saturday, March 20th 2021 @ 10:05 PM

Posted by Theo:

There's more attention on the online world. Probably covid, so everything is about the dig this and digital that.

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Saturday, March 20th 2021 @ 5:10 PM

Posted by Angelita:

I want to see what happens with 5G too!

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Saturday, March 20th 2021 @ 12:54 PM

Posted by Osvaldo:

His is such a great idea!! It would hell the environment for sure!

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Thursday, March 4th 2021 @ 12:55 AM

Posted by Kristopher:

Seems expensive

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Wednesday, March 3rd 2021 @ 3:25 PM

Posted by Melodee:

🤔🤔🤔 not sure

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Tuesday, March 2nd 2021 @ 8:30 AM

Posted by Carla:

Have you ever thought about adding a little bit more than just your
articles? I mean, what you say is important and all. Nevertheless imagine if you added some great photos or video clips to give your posts more, "pop"!

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Tuesday, March 2nd 2021 @ 5:32 AM

Posted by Chasity:

These are some lofty ideas that need attention of cooperation.

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Monday, March 1st 2021 @ 10:03 AM

Posted by Kira:

Sounds complicated. I mean, how do you even standardize such a process?

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Sunday, February 28th 2021 @ 7:05 PM

Posted by Antoinette:

I read that more designers are selling their archives, so maybe trends don't matter so much?

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Monday, February 22nd 2021 @ 5:35 PM

Posted by Virgil:

The shared archive is a neat idea.

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Monday, February 22nd 2021 @ 3:08 AM

Posted by Mckenzie:

Nice post. Lots to look forward to.

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Sunday, February 21st 2021 @ 12:02 PM

Posted by Astrid:

It would be pretty ambitious to orchestrate that much on the cloud.

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Saturday, February 20th 2021 @ 8:54 PM

Posted by Wilfredo:

Digital is the way to go. Definitely!!!

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Tuesday, February 16th 2021 @ 1:06 PM

Posted by Alicia:

I'm buying bitcoin, I don't trust what's going on

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Saturday, February 13th 2021 @ 9:39 AM

Posted by Arron:

Will artificial intelligence do all this for us? Will there be any more fashion if we continue to have lockdowns?

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Thursday, January 21st 2021 @ 1:53 PM

Posted by Becky:

These are lots of ideas but I wonder how long it'll be until we see them done.

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Monday, January 18th 2021 @ 10:19 PM

Posted by Claudio:

Nice to see helpful posts. Thank you for this due to this wonderful read.

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Wednesday, December 30th 2020 @ 11:07 AM

Posted by Ina:

prefer handmade over machine, myself
too much technology

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Saturday, December 19th 2020 @ 3:47 AM

Posted by Beatrice:

Magnificent items from you. I actually like what you have said about digitizing fashion right here. What you are stating and the way by which you lay it out seems surreal yet makes perfect sense.
I can't wait to learn much more from your blog.

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Monday, October 19th 2020 @ 9:16 AM

Posted by Jeanett:

Liquefied cotton! That is amazing!

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Monday, October 12th 2020 @ 2:19 AM

Posted by Marcos:

Its truly remarkable what you bring up. I have got much clearer idea from this post on how digital can be part of the future in this way.

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Wednesday, October 7th 2020 @ 8:11 AM

Posted by Evan:

Undeniably imaginable. I've read a few posts from before and your favourite reason appears to be 3d printing clothes. Others are just as surprised, as if they don't understand how it can be this way.
You managed to hit the nail on the head, I think.

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Sunday, October 4th 2020 @ 2:50 AM

Posted by Rory:

I don't know. Lots of people make predictions about the future and they end up being too unreachable. I think the downturn will halt this progress.

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Saturday, October 3rd 2020 @ 9:17 PM

Posted by Christopher:

Saved as a favorite, I really like your blog!

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Saturday, October 3rd 2020 @ 8:44 AM

Posted by Corinne:

I couldn't resist commenting. Very well written! Do you think this will replace stores?

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Friday, October 2nd 2020 @ 10:11 PM

Posted by Sherlyn:

Hello! I could have sworn I've been to your blog before but after browsing through a few of the posts I realized it's new to me. I was reading something in the news about something like this, only it wasn't liquid, it was shredded clothes being made into new clothes. It's really impressive technology.

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Tuesday, September 22nd 2020 @ 3:14 PM

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